Breast cancer and scamming vulnerable women: part 2

I recently wrote about how the fears of vulnerable women are exploited in direct to consumer advertising. Specifically, direct to consumer advertising of breast cancer genetic tests. The harms are very real, and very tangible. And they include disempowering women, specifically by overshadowing the powerful role of lifestyle modification to reduce breast cancer risk. Unfortunately, I see too many patients falling prey to these predatory advertising practices.

And it’s not just me. Direct to consumer genetic testing is under scrutiny by many others, as well.

Watch part 2 of my mini-series on the harms of direct to consumer genetic testing. All references and citations are in part 1 of the article.

Patients deserve much better than this, especially when it comes to one of the most lethal cancers.

Remember, you have more power over your health than they want you to know.


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Patients deserve to know the medical secrets used against them. Please share this information with your loved ones!


If you have more questions, I want to answer them! You can e-mail me here.


The information provided in this post in intended for general education. It is not medical advice. While I make every effort to provide the most up-to-date information, please note that new data is continuously becoming available and may change the conclusions I present here.

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